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May 4th, 2009
3 x 3:
Hamburger PR agency industry-Contact AG, with 3 new budget, 3 new partners in the U.S. and in search of 3 other international partners
That even in the economic crisis budget gains are possible, indicates the Hamburger PR Agency Industrie-Contact AG (IC). The agency just won the pitch to develop an international approach to a product of the Beiersdorf brand Eucerin. In addition, the Californian company Paramount Farms provides a bigger PR budget for the positioning of the brand Wonderful Pistachios on the German market. This was made available after IC launched successfully the brand during a test phase last year. Finally, the agency reports Luis AG as a new client, Europe's largest manufacturer of reversing down video control systems.
IC is at the international level member of the Public Relations Global Network (PRGN). In the network are now 3 new U.S. agencies from Dallas (The Harrel Group), Denver (Ground Floor Media) and the Consumer PR agency CooperKatz specialist from New York have been entered.
PRGN is with 40 agencies and approximately 800 employees on six continents and achieved a turnover of over 100 million U.S. Dollar. Currently the network is looking to complement the portfolio for new partners in 3 regions: a pure investor relations agency specializing in Frankfurt as well as a broad-established agency in Russia and the Middle East.
November 4th, 2008
Public Relations Global Network (PRGN) adds new agencies in London and Washington, D.C.
Network now has 40 member agencies on six continents with combined revenues in excess of $100 million (U.S.)
Public Relations Global Network (PRGN – www.prgn.com), the international network of leading independent public relations agencies (German member: Industrie-Contact AG) today announced a major expansion to its roster with the addition of two new agencies, in London and Washington, D.C. The worldwide network now comprises 40 independently-owned public relations agencies on six continents, with more than 800 people and revenues in excess of $100 million (U.S.). PRGN announced the new agencies following its semi-annual meeting in Boston earlier this month.
Joining the ranks of PRGN are:
- The SPA WAY (www.thespaway.com)
The SPA Way is a London-based agency with the motto, “We get what others can’t, we do what others won’t.” Founded by Sara Pearson in 1991 and now with a staff of 28, The SPA Way combines considerable experience and a proven track record in delivering high level, targeted and strategic public relations across all media. The agency’s key differentiating factor is that it is the only United Kingdom public relations agency to guarantee levels of coverage against its fee.
- Xenophon Strategies (Washington, D.C.) (www.xenophonestrategies.com)
Xenophon Strategies is a full service public relations firm headquartered in Washington, D.C. Xenophone has practice areas in corporate communications, public affairs, crisis communications, government affairs and government services. The nine-year-old company has developed into one of Washington’s best known and most effective public relations firms. Among Xenophon’s clients are an impressive list of organizations to which the firm acts as Agency of Record, including Airbus North America, The Salvation Army, Midwest ISO and The Air Transport Association.
Founded in 1992, PRGN now has a presence in 22 of the world’s top 30 GDP-ranked countries. Agency members are independent, owner-operated public relations and communications agencies that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.
January 3rd, 2008
Agencies from Argentina and South Africa join the Public Relations Global Network
German partner Industrie-Contact in Hamburg strengthen its position as the communication gateway to the world
The international PRGN Public Relations Global Network now integrated two PR agencies from Argentina and South Africa. As of today, 36 independent owner-operated PR agencies from North and South America, West and East Europe as well as from Asia, Australia and Africa belong to the growing network.
IDENTIA/PR is the new agency in Argentina. Located in Buenos Aires IDENTIA/PR is one of the six largest agencies in the country. Half of their 39 customers are from out of the country. IDENTIA/PR possesses extensive contacts on the South American continent and can aid the PRGN working outside of Argentina.
New partner from South Africa is HWB Communications based in Kapstadt. HWB brings in excellent connections in different African countries.
The German PRGN partner Industrie-Contact AG in Hamburg sees this as a positive development, particularly since during the past years the international business has continuously kept growing. The same goes for other PRGN partners. Especially middle-sized customers are putting increasingly more importance on using press agencies with a perfect international network.
The next countries PRGN would like to cover are Korea, India and Russia. |